Bamboo is an important material in the life of rural livelihoods. An exploratory survey was carried out in two districts of eastern Uttar Pradesh using questionnaires and discussions to assess the socio-economic condition, marketing situation, various problems associating with them and an attempt regarding solution of problems has been suggested. To improvise the socio-economic status of bamboo artisans, governments are looking for information on resource availability and artisans skills so that necessary amendments can be done in government policies to develop this sector as an important tool for rural development. This paper also discusses major bottlenecks in marketing along with potential interventions which could be used to generate alternate livelihood options for the poor rural community in the region.